Shopee operates in various countries across Southeast Asia and Taiwan, and each of its marketplaces caters to the local language preferences. When listing products on different Shopee sites, it's essential to use the language that aligns with the respective country's primary language to ensure that your listings are understood by the local buyers. Here is a general guide on the languages used for product listings on various Shopee sites:
Shopee Singapore: English is predominantly used, given its status as the lingua franca.
Shopee Malaysia: Bahasa Malaysia is commonly used, but listings in English are also widespread due to the multilingual nature of the country.
Shopee Indonesia: Bahasa Indonesia is the primary language for listings.
Shopee Philippines: Both English and Filipino are used, reflecting the country's bilingual populace.
Shopee Thailand: Thai is the primary language for product listings.
Shopee Vietnam: Vietnamese is used for listings in this market.
Shopee Taiwan: Traditional Chinese is the language of choice for listings.
Shopee Brazil: Portuguese is the language used for listings, as it is the official language of Brazil.
For an international seller aiming to enter multiple Shopee markets, it might be beneficial to:
Use the local language for product titles, descriptions, and chat communication to better connect with local buyers.
Consider using translation services or hiring native speakers to ensure accuracy in listings and communication.
Be aware of cultural nuances and preferences that might affect product appeal in different markets.
Adapting your product listings to the local language and culture can significantly impact your success in each Shopee market.