On the Shopee platform, optimizing keywords is crucial for improving product exposure and search rankings. Below are some common Shopee keyword tools and their usage methods:
Shopee Official Keyword Tool
Shopee's official keyword tool assists sellers in finding popular keywords to enhance product search rankings. Its main features include keyword recommendations, keyword search volume queries, and competitor keyword analysis. To use it, log in to the Shopee Seller Center, navigate to the "Marketing Center," click on "Keyword Tool," enter product-related keywords in the search box, and the system will recommend a batch of popular keywords. Sellers can then filter keywords based on search volume, competition, and other factors and apply them to product titles, descriptions, etc. .
Third-Party Keyword Tools
Zhi XIA (Shrimp Knowledge): A Shopee big data collection and analysis platform launched in 2020, covering nine Shopee sites. It offers site analysis, industry data, product analysis, store analysis, trending product rankings, hot keyword analysis, keyword ranking queries, and more. Sellers can use it to uncover popular keywords and optimize product titles and tags to boost search rankings .
Panda Keyword Tool: A keyword analysis tool targeting the Southeast Asian market, supporting platforms like Shopee and Lazada. It provides keyword mining and search trend analysis. Sellers register and log in to the tool, select the Shopee platform, input product-related keywords, and the tool will display search volume, competition levels, and other information. Sellers can filter suitable keywords based on this data .
AdSpy Tool: An advertising monitoring tool that tracks competitors' keyword ads, helping sellers identify quality keywords .
Keyword Tool Dominator: A free keyword mining tool supporting multiple e-commerce platforms, including Shopee. It helps sellers uncover long-tail keywords .
KeywordTool.io: A cross-platform keyword research tool offering long-tail keyword data for platforms like Google, YouTube, Amazon, and Bing. Sellers can input main keywords related to their products, and the tool will generate a series of long-tail keyword suggestions, along with search volume, competition level, and CPC data to evaluate keyword value .
Google Keyword Planner: Google's keyword planning tool helps sellers discover new long-tail keywords and understand their search volume and competition levels .
Ahrefs: An SEO tool providing keyword research and backlink analysis. It helps sellers find relevant long-tail keywords .
SEMrush: A comprehensive digital marketing tool offering keyword research, competitor analysis, and website auditing. It aids in optimizing long-tail keyword strategies .
Ubersuggest: A free keyword tool providing keyword suggestions, search volume data, competition levels, and more .
Shopee Assistant Tool
This tool’s keyword optimization feature helps sellers quickly identify missing keywords for their products and supplements them. It also analyzes competitors' keyword usage for reference. To use it, sellers can input product-related keywords, and the tool will assist in optimizing the keywords .
Self-Built Keyword Library
Sellers can collect industry hot keywords from sources like search engines, social media, and industry reports, then organize and categorize them (e.g., by product attributes or usage). By analyzing search volume, competition levels, and other metrics, sellers can filter valuable keywords and apply them to product titles and descriptions, continuously optimizing them over time .
Other Tools
Electrik: Focuses on e-commerce data analysis and provides detailed operational consulting services. Its data analysis software primarily serves the Shopee platform, offering comprehensive market and operational support. It includes features like industry category analysis, tagShopee keywords are crucial for improving product exposure and search rankings. Below are some common Shopee keyword tools and their usage methods:
Shopee Official Keyword Tool
Shopee's official keyword tool helps sellers find popular keywords to boost product search rankings. Its main features include keyword recommendations, keyword search volume queries, and competitor keyword analysis. To use it, log in to the Shopee Seller Center, navigate to the "Marketing Center," click on "Keyword Tool," enter product-related keywords in the search box, and the system will recommend a batch of popular keywords. Sellers can filter keywords based on search volume, competition, and other factors and apply them to product titles, descriptions, etc. .
Third-Party Keyword Tools
Zhi XIA (Shrimp Knowledge): A Shopee big data collection and analysis platform launched in 2020, covering nine Shopee sites. It offers site analysis, industry data, product analysis, store analysis, trending product rankings, hot keyword analysis, keyword ranking queries, and more. Sellers can use it to uncover popular keywords and optimize product titles and tags to boost search rankings .
Panda Keyword Tool: A keyword analysis tool targeting the Southeast Asian market, supporting platforms like Shopee and Lazada. It provides keyword mining and search trend analysis. Sellers register and log in to the tool, select the Shopee platform, input product-related keywords, and the tool will display search volume, competition levels, and other information. Sellers can filter suitable keywords based on this data .
AdSpy Tool: An advertising monitoring tool that tracks competitors' keyword ads, helping sellers identify quality keywords .
Keyword Tool Dominator: A free keyword mining tool supporting multiple e-commerce platforms, including Shopee. It helps sellers uncover long-tail keywords .
KeywordTool.io: A cross-platform keyword research tool offering long-tail keyword data for platforms like Google, YouTube, Amazon, and Bing. Sellers can input main keywords related to their products, and the tool will generate a series of long-tail keyword suggestions, along with search volume, competition level, and CPC data to evaluate keyword value .
Google Keyword Planner: Google's keyword planning tool helps sellers discover new long-tail keywords and understand their search volume and competition levels .
Ahrefs: An SEO tool providing keyword research and backlink analysis. It helps sellers find relevant long-tail keywords .
SEMrush: A comprehensive digital marketing tool offering keyword research, competitor analysis, and website auditing. It aids in optimizing long-tail keyword strategies .
Ubersuggest: A free keyword tool providing keyword suggestions, search volume data, competition levels, and more .
Shopee Assistant Tool
This tool’s keyword optimization feature helps sellers quickly identify missing keywords for their products and supplements them. It also analyzes competitors' keyword usage for reference. To use it, sellers can input product-related keywords, and the tool will assist in optimizing the keywords .
Self-Built Keyword Library
Sellers can collect industry hot keywords from sources like search engines, social media, and industry reports, then organize and categorize them (e.g., by product attributes or usage). By analyzing search volume, competition levels, and other metrics, sellers can filter valuable keywords and apply them to product titles and descriptions, continuously optimizing them over time .
Other Tools
Electrik: Focuses on e-commerce data analysis and provides detailed operational consulting services. Its data analysis software primarily serves the Shopee platform, offering comprehensive market and operational support. It includes features like industry category analysis, tag keyword analysis, and trending keyword analysis to help sellers optimize keywords .
DataShrimp: Utilizing big data and AI technologies, it offers market analysis, keyword optimization, and product monitoring tools for Shopee sellers. It helps sellers discover blue ocean markets and develop potential products .